Care Tag for the Planet

For more than 155 years, Levi Strauss & Co. has been a pioneer – both in our original clothes and by leading with our values.

“As a company, Levi Strauss & Co. is committed to building sustainability into everything we do.”

John Anderson, CEO, Levi Strauss & Co.

Our research shows that it’s important to ask consumers to join this conversation, as a significant environmental impact from our products happens after consumers take their clothes home from the store.

Why Care?

Laundry habits have a big impact on the planet. A third-party life cycle assessment of Levi’s® 501 jeans and Dockers® Original Khakis showed that the greatest opportunity for improving environmental sustainability exists once consumers have taken their clothes home. Simple care and recycling guidelines can go a long way toward reducing the climate change impact of our clothes.

What You Can Do To Help:

1. Wash in cold water.
2. Wash less.
3. Line dry.
4. Donate to Goodwill when no longer needed.

Sustainability is a global issue that impacts every country and every community. By following these simple care instructions, you can help make a big difference in reducing the footprint of your clothes.

For more information go to www.levi.com/care